Over 1 million hairdressers have chosen SERIE EXPERT  as their professional reference for over 15 years . Today , our groundbreaking molecular precision technology leads the industry with enduring treatments for all hair types . The new SERIE EXPERT is a professionally formulated hair care system for all hair concerns . We also champion environmental sustainabilityby reducing 10% of plastic use in our new packaging for every mililiter of product across their entire life cycle . That’s 58 tons of plastic saved a year !